The
Daily Data

The parade of data-driven ad platform launches by companies that don’t traditionally monetize through advertising seemingly cannot be stopped. In the past month alone, Walmart-owned Sam’s Club, the hotel chain Marriott and Volta, which manufactures charging stations for electric cars, have all launched or rebranded their advertising and programmatic revenue groups. Last November, music labels... Continue reading »

The post Universal Music Makes Its Data-Driven Ad Platform Play appeared first on AdExchanger.