When you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600 year-old industry such as publishing might not spring to mind. However, even before the emergence of ‘BookTok’ in 2020 – where (teenage) influencers are racking up billions of views – Penguin Young Readers, a division of […]
The post How Penguin Random House mastered TikTok for 7X book sales appeared first on ClickZ.
Posted by:ClickZ
Posted on: 7/7/2022
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