30-second summary: As the digital age emerged, brands focused on transactions. This drove a wedge between them and their customer It is now vital for brands to build relationships with their audience. Data can play a huge role in this, but we need to be careful with how we handle it Alex Hunter, ex-Head of […]
The post Five steps to move buyer experience from transactional to relationship-driven appeared first on ClickZ.
Posted by:ClickZ
Posted on: 7/12/2022
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