Martin KihnAdExchanger ContributorThis article is based on interviews with participants. It was inspired by Microsoft’s supposedly surprising selection as Netflix’s ad tech partner. But driven by the acquisition of AT&T’s Xandr, that’s just the latest chapter in a breathtaking adventure of pivots, write-downs, partnerships and potential. In the beginning were these words … Bill Gates:... Continue reading »
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Posted by:AdExchanger
Posted on: 7/19/2022
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