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Are You Measuring The Brand Lift Of Your Video Ads? Here’s Why You Should Be

AdExchanger Are You Measuring The Brand Lift Of Your Video Ads? Here’s Why You Should Be

In the digital age, we’re often reminded about how far we’ve come from our prehistoric internet past. A similar shift is happening in traditional advertising and the way consumers build relationships with brands, writes Christian Dankl, co-founder of Precise TV. Today, advertisers have much more insight into specific, data-driven relationships between brands and consumers.

The post Are You Measuring The Brand Lift Of Your Video Ads? Here’s Why You Should Be appeared first on AdExchanger.

Posted by:AdExchanger
Posted on:  7/25/2022

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