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Losing Faith In Walled Gardens, Brands Test New Analytics

AdExchanger Losing Faith In Walled Gardens, Brands Test New Analytics

Attribution and analytics are an absolute dumpster fire right now, as governments around the world, not to mention companies like Apple and Google, are tightening their data privacy rules. But one person’s trash is another person’s treasure. And that’s certainly the case with analytics. Since major ad platform attribution reports can no longer be trusted... Continue reading »

The post Losing Faith In Walled Gardens, Brands Test New Analytics appeared first on AdExchanger.

Posted by:AdExchanger
Posted on:  8/11/2022

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