The
Daily Data

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Be There In A Snap Snapchat is an example of how having huge engagement and high user numbers can’t necessarily offset an online ad platform that isn’t seen as a performance channel.  “Overall investment with Snap has been light, considering many of our clients... Continue reading »

The post Snap’s Market Cap Conundrum; Publishers Whistle Through The Downturn appeared first on AdExchanger.