Retail media and e-commerce are a growing piece of the global economy, although the categories will grow more incrementally than in previous years now that China's e-commerce market has matured--and digital advertising growth is dimming amidst the recession. That is, according to GroupM's This Year Next Year 2022 E-Commerce and Retail Media Forecast. "Obviously as...
Posted by:Adweek Feed
Posted on: 9/20/2022
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