An interview withKarthic BalaEVP of Data, Product and Technology“The Sell Sider” is a column written by the sell side of the digital media community. First-party data will be indispensable in a world without third-party-cookies. But before publishers can monetize that data, they need to respect it, said Karthic Bala, executive vice president of data, product... Continue reading »
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Posted by:AdExchanger
Posted on: 9/23/2022
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