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P&G Is Slashing Marketing Spend As It Goes All-In On The Reach Metric

AdExchanger P&G Is Slashing Marketing Spend As It Goes All-In On The Reach Metric

Reach for the stars: That’s the lesson from Procter & Gamble’s quarterly earnings report on Wednesday. The world’s biggest-spending advertiser, P&G, is spending less on marketing and forecasts a lower... Continue reading »

The post P&G Is Slashing Marketing Spend As It Goes All-In On The Reach Metric appeared first on AdExchanger.

Posted by:AdExchanger
Posted on:  10/21/2022

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