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SPO Is Evolving Thanks To Direct Publisher Connections And A Push For Sustainability

AdExchanger SPO Is Evolving Thanks To Direct Publisher Connections And A Push For Sustainability

In 2022, SPO solutions largely revolved around creating direct connections to so-called premium publishers. But machine learning (ML) and artificial intelligence (AI) also took on a bigger role in SPO

The post SPO Is Evolving Thanks To Direct Publisher Connections And A Push For Sustainability appeared first on AdExchanger.

Posted by:AdExchanger
Posted on:  12/28/2022

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