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Ad Tech Is Actually Doing Better On Programmatic Transparency, Per ISBA Report

AdExchanger Ad Tech Is Actually Doing Better On Programmatic Transparency, Per ISBA Report

In 2020, UK-based advertising trade org ISBA and PwC found that publishers receive just 51% of ad spend and that 15% of ad spend can’t be attributed at all. The

The post Ad Tech Is Actually Doing Better On Programmatic Transparency, Per ISBA Report appeared first on AdExchanger.

Posted by:AdExchanger
Posted on:  1/18/2023

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