The
Daily Data

Forget Cost Per Click. Outbrain Is Chasing Brand Budgets Now

AdExchanger Forget Cost Per Click. Outbrain Is Chasing Brand Budgets Now

After years of courting lower-funnel performance budgets – and charging on a cost-per-click basis – Outbrain foresees further growth in attracting upper-funnel spend. It’s doing so by giving brands a way

The post Forget Cost Per Click. Outbrain Is Chasing Brand Budgets Now appeared first on AdExchanger.

Posted by:AdExchanger
Posted on:  6/14/2023

BACK TO ISSUE