The
Daily Data

YouTube Is Now TV—Here’s Why Food and Beverage Brands Should Embrace It

Adweek Feed YouTube Is Now TV—Here’s Why Food and Beverage Brands Should Embrace It

Food and beverage brands have enticed hungry consumers for decades with juicy chicken sandwiches and oven-fresh pizza in TV commercials at dinnertime. It's classic contextual advertising--matching a product to the context in which the ad will be seen, without much user data in mind. Over the past year, an unlikely new mealtime behemoth has emerged,...

Posted by:Adweek Feed
Posted on:  7/25/2023

BACK TO ISSUE