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Ad Tech Companies Are Getting Graded On Log-File Transparency

AdExchanger Ad Tech Companies Are Getting Graded On Log-File Transparency

Will log-file data ever not be a mess? Doubt it. But the TAG TrustNet program, which was launched two years ago by Trustworthy Accountability Group to focus on advertisers’ supply-chain transparency, is having a go at it. Advertisers want log-level data because it allows them to sniff out inefficiency or fraud in the supply chain. […]

The post Ad Tech Companies Are Getting Graded On Log-File Transparency appeared first on AdExchanger.

Posted by:AdExchanger
Posted on:  11/6/2023

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