The
Daily Data

Welcome to the age of the customer, where generic, one-size-fits-all emails just don’t cut it anymore. We’re talking about hyper-personalization—the sophisticated sibling of your run-of-the-mill personalization tactics.  This is the juncture where Artificial Intelligence (AI) rolls up its sleeves and takes your email marketing game to a whole new level.  And when we say “new…

The post Hyper-Personalization: The Role of AI in Email Content appeared first on Benchmark Email.