The
Daily Data

ISSUE #635

ISSUE #635

digital marketing

Setting Up Effective Incrementality Testing For TV and Radio Campaigns

AdExchanger

e-commerce

Inside Amazon’s Holiday Campaign That Shows Off Its Growing Creative Power

Adweek Feed

digital marketing

Elevate B2B Marketing News Weekly Roundup: The Rising Pull of B2B Video, Google Adds Followed Searches & Tests Notes

B2B Marketing Blog – TopRank®

google ads

YouTube Is Quietly Piloting An Ad Buying Program For YouTube Shorts

AdExchanger

web development

Holiday Angst For Ecommerce Advertisers; Where Are News Readers Nowadays?

AdExchanger

google ads

Google adds small business filter to shopping search results

Search Engine Land

google ads

Google Ads Performance Max Products With Brand & Custom Labels

Search Engine Roundtable

web development

Holiday Angst For Ecommerce Advertisers; Where Are News Readers Nowadays?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Black Friday Indeed Black Friday is almost h...

feedburner.com

google ads

Google adds small business filter to shopping search results

Google said it is "making it easy for U.S. shoppers to discover and shop at small businesses this weekend and beyond." The post ...

searchengineland.com

YouTube Is Quietly Piloting An Ad Buying Program For YouTube Shorts

YouTube is making a behind-the-scenes effort to allow more advertisers to buy ads on YouTube Shorts – and only on Shorts. The ...

feedburner.com

Google Ads Performance Max Products With Brand & Custom Labels

Google has added to the Performance Max product campaigns within Google Ads brand and custom labels. This allows advertisers th...

seroundtable.com

digital marketing

Elevate B2B Marketing News Weekly Roundup: The Rising Pull of B2B Video, Google Adds Followed Searches & Tests Notes

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video... The ...

feedburner.com

Setting Up Effective Incrementality Testing For TV and Radio Campaigns

TV and audio incrementality have traditionally been difficult to measure, but technological shifts have produced a strong playbo...

feedburner.com

e-commerce

Inside Amazon’s Holiday Campaign That Shows Off Its Growing Creative Power

When producing this year's holiday campaign, Amazon wanted to be mindful of the limited spending power many customers are likely...

adweek.com