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Black Friday Reaches Record Spend of Nearly $10 Billion in US

Adweek Feed Black Friday Reaches Record Spend of Nearly $10 Billion in US

With the inflation rate dropping steadily over the past few months, consumers more freely opened their wallets (or, rather, charged their credit cards) at a record pace on Black Friday. According to Adobe Analytics, a record $9.8 billion was spent Friday, traditionally the day retailers enter the "black" and a bellwether for holiday sales. That's...

Posted by:Adweek Feed
Posted on:  11/25/2023

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