Similar to the concept of ‘banner blindness,’ where website viewers unconsciously or otherwise ignore online advertising banners, ‘inbox blindness’ is when recipients stop noticing certain emails in their inbox. Usually, the average officegoer receives 121 emails per day. It makes sense to ignore certain emails. However, this is no gospel for brands, particularly during the…
The post Appreciating The Art of Crafting Unmissable Holiday Email Subject Lines appeared first on Benchmark Email.
Posted by:Blog - Benchmark Email
Posted on: 11/21/2023
BACK TO ISSUE