Even opponents of Chrome’s third-party cookie deprecation plan mostly agree that Google intends to follow through this time. Which means that, by this time next year, advertisers will need to have already put their post-cookie campaign strategies in place. Question is: Did advertisers and ad tech companies use the extra time they had thanks to […]
The post If 2023 Was The Last Year Of Third-Party Cookies, Did Programmatic Make The Most Of It? appeared first on AdExchanger.
Posted by:AdExchanger
Posted on: 12/28/2023
BACK TO ISSUE