The
Daily Data

Google phased out third-party cookies for 1% of Chrome traffic all of two weeks ago. So, is everything different yet? Some early results are trickling in, with publisher ad network Raptive reporting findings from week-one test campaigns of the 1% cookieless audience. But these early results should be taken with a grain of salt. Raptive […]

The post Early Tests Of Cookieless Chrome Ads Are Encouraging, But Don’t Get Too Excited appeared first on AdExchanger.