Three months ago, PubMatic outlined its bounceback plan to capitalize on the return of ad spend after an anemic year-plus for the ad market. Well, it looks like advertisers are turning the spigot back on. And PubMatic’s investments are paying off. The SSP reported 14% year-over-year revenue growth, with a total of $84.6 million in […]
The post Who Said Display Is Dead? PubMatic Grows Banner Budgets By 9% appeared first on AdExchanger.
Posted by:AdExchanger
Posted on: 2/27/2024
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