Last week’s Adalytics report about Forbes operating a made-for-arbitrage (MFA) subdomain has the ad industry asking itself: How did no one catch this? According to Adalytics, the “www3.forbes.com” subdomain has existed since 2017. This subdomain received almost exclusively paid traffic to repurposed articles from “www.forbes.com” that were reconfigured into slideshows laden with auto-refreshing ad inventory. […]
The post Why Does Ad Tech Still Fail To Spot – And Stop – MFA-Fueled Schemes? appeared first on AdExchanger.
Posted by:AdExchanger
Posted on: 4/9/2024
BACK TO ISSUE