The IAB projects digital video ad spend will rise to $63 billion in 2024, representing a 16% increase from last year. Of the three video ad categories the report breaks out (social and online video and CTV), the clear winner is social video.
The post The IAB Predicts Social Video Will Overtake CTV This Year appeared first on AdExchanger.
Posted by:AdExchanger
Posted on: 4/25/2024
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