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Digital Video Ad Spend Will Exceed Linear for the First Time

Adweek Feed Digital Video Ad Spend Will Exceed Linear for the First Time

When it comes to video ad sales, marketers don't need a linear path to success. According to the Interactive Advertising Bureau's newly released 2024 Digital Video Ad Spend & Strategy Report, it's going to be a big year for digital video. The report, which comes ahead of next week's NewFronts events, noted that digital video...

Posted by:Adweek Feed
Posted on:  4/25/2024

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