The
Daily Data

Late in 2022 Google announced the phasing out of YouTube content targeting options—keywords, topics, and placements. Search Engine Land suggested it would be the ‘end to the hyper-targeting that made YouTube so appealing for ad dollars.’ There was a lot more coverage like that. Reading those reports at the time, you’d have been forgiven for […]

The post YouTube Content Targeting: Myths, Misunderstandings, and Misuse first appeared on PPC Hero.