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In marketing, creating a sense of exclusivity can be a powerful strategy for fostering customer loyalty and driving long-term value. By offering special promotions, discounts, or content exclusively to your email subscribers, you can make them feel like valued insiders and incentivize them to remain engaged with your brand.  In this article, we’ll delve into…

The post Behind the Velvet Rope: How Email Exclusivity Drives Customer Retention and Lifetime Value appeared first on Benchmark Email.