The
Daily Data

The death of third-party cookies: How to future-proof your strategy for a cookieless world

PPC Hero The death of third-party cookies: How to future-proof your strategy for a cookieless world

The landscape of digital advertising is about to undergo a massive shift. Google’s Privacy Sandbox initiative is phasing out third-party cookies. Currently, about 1% of Chrome users (around 30 million people) are already testing the new tracking protection feature, which limits access to third-party cookies by default. Google expects to fully phase out third-party cookies […]

The post The death of third-party cookies: How to future-proof your strategy for a cookieless world first appeared on PPC Hero.

Posted by:PPC Hero
Posted on:  6/21/2024

BACK TO ISSUE