The
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Marketing professionals, especially those specialising in PPC, are navigating an evolving landscape. As we move through 2024, several challenges shape our strategies and tactics: declining search keyword performance, rising media costs, and fewer branded searches, to name a few. Historically, we’ve managed paid campaigns in ways that matched the capabilities of the technology at the […]

The post From Keywords to Conversations: Unveiling the Shift in Advertising   first appeared on PPC Hero.