The
Daily Data

Amazon Wraps Its First Upfront; DV360 Earns Less Than The Trade Desk

AdExchanger Amazon Wraps Its First Upfront; DV360 Earns Less Than The Trade Desk

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Leads On Upfronts Amazon has officially wrapped its first-ever TV upfront. Amazon didn’t disclose a total amount of ad commitments. (We’re sensing a trend.) But buyers say they allocated a good chunk of change to Amazon in their upfront negotiations this year, […]

The post Amazon Wraps Its First Upfront; DV360 Earns Less Than The Trade Desk appeared first on AdExchanger.

Posted by:AdExchanger
Posted on:  9/3/2024

BACK TO ISSUE