The
Daily Data

If the digital ad ecosystem is going to mature to a new stage of privacy consciousness, advertisers must be better stewards of their first-party data. One aspect of that evolution is the idea of trusted execution environments (TEEs), which are new cloud-based ad exchanges that help match first-party data sets and browser data for targeting […]

The post Google Ads Will Now Use A Trusted Execution Environment By Default appeared first on AdExchanger.