Digital marketing trends come and go. Every year, marketers face new buzzwords, technologies, and strategies that promise to revolutionize the industry. Yet amidst this whirlwind of change, one steadfast metric has stood the test of time: email open rates. While some trends suggest that open rates are becoming less relevant, we’re here to argue the…
The post Why Email Open Rates Still Matter: A Vital Metric for Measuring Campaign Success appeared first on Benchmark Email.
Posted by:The Benchmark Email Marketing Blog | Email Marketing, Marketing & Sales Content
Posted on: 10/2/2024
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