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IAB Tech Lab Made Moves To Acquire Prebid In 2021 – And Prebid Said No

AdExchanger IAB Tech Lab Made Moves To Acquire Prebid In 2021 – And Prebid Said No

Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header-bidding code developed by AppNexus. Fast-forward to today, and that code is now Prebid.org, a standalone industry standards body producing widely adopted open-source tech. The story of how Prebid.org came to be – […]

The post IAB Tech Lab Made Moves To Acquire Prebid In 2021 – And Prebid Said No appeared first on AdExchanger.

Posted by:AdExchanger
Posted on:  10/28/2024

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