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Forrester’s SSP Wave Lists The Top 10 SSPs – With Google At The Bottom (Really)

AdExchanger Forrester’s SSP Wave Lists The Top 10 SSPs – With Google At The Bottom (Really)

Last week, Forrester released its first SSP wave since 2014, and there’s a surprise. The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger to Amazon, Magnite, PubMatic, Microsoft, InMobi, Index Exchange, Equativ and Adform. OpenX was also listed as a challenger alongside Google. […]

The post Forrester’s SSP Wave Lists The Top 10 SSPs – With Google At The Bottom (Really) appeared first on AdExchanger.

Posted by:AdExchanger
Posted on:  11/19/2024

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