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Amazon Is Letting Advertisers Analyze 5 Years Worth of Consumers’ Shopping 

Adweek Feed Amazon Is Letting Advertisers Analyze 5 Years Worth of Consumers’ Shopping 

Amazon Ads revealed at CES in Las Vegas that brands using its data clean room, Amazon Marketing Cloud, can now query up to five years of purchase signals from the ecommerce giant for measurement use cases. Amazon Marketing Cloud is Amazon's privacy-safe, cloud-based clean room that advertisers use to plan and measure ads. Previously, Amazon...

Posted by:Adweek Feed
Posted on:  1/7/2025

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